What should a water filter pitcher actually do?
Most people pick up a Brita at Target without thinking twice. It says "filtered" on the label — that's good enough, right?
Brita Standard is certified for 5 contaminants. Culligan with ZeroWater Technology is NSF certified for 26.
This gap matters, especially when the contaminants making headlines (PFAS, lead, pharmaceuticals) aren't in Brita's 5.
Here’s what our 5-stage filtration is certified to reduce
5-Stage filtration. Not 2. Not 3. Five.
Most pitcher filters run water through basic activated carbon — good for chlorine taste, not much else. ZeroWater Technology goes deeper.
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Step 1: Mesh Filter Screen
Captures fine sediment before itreaches the filter bed.
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Step 2: Foam Distributor
Removes suspended solids and slows water flow for full-contact filtration.
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Step 3: Activated Carbon
Reduces organic contaminants and prevents bacteria from forming.
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Step 4: Ion-Exchange Resin
The differentiator. Captures inorganic components, dissolved metals, and nonmetals — including the contaminants other filters leave behind.
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Step 5: Ultra-Fine Mesh Screen
Final pass to capture ultra-fine particles and ensure nothing gets through.
The result: guaranteed to remove 99.9% of Total Dissolved Solids (TDS)¹ —verified by the integrated TDS meter built into every pitcher.
¹ Total dissolved solids (TDS) are organic and inorganic materials, such as metals, minerals, salts, and ions dissolved in water. TDS can affect the taste and appearance of water.
How it compares to Brita Standard
| Certified to reduce |
|
|
|---|---|---|
| Chlorine | ||
| Lead | ||
| Total PFAS | ||
| Nitrates | ||
| Chromium 6 | ||
| Mercury | ||
| Cadmium | ||
| Copper | ||
| Zinc | ||
| Fluoride | ||
| Bisphenol A (BPA) | ||
| Nonylphenol | ||
| Metolachlor | ||
| Linuron | ||
| DEET | ||
| Carbamazepine | ||
| Meprobamate | ||
| Atenolol | ||
| Trimethoprim | ||
| Ibuprofen | ||
| Naproxen | ||
| Estrone | ||
| Phenytoin |
**Brita standard filter OB03. Brita is a trademark of Brita LP. PUR standard filter PPF900ZTM. PUR is a trademark of PUR BRANDS LLC. As of 3/1/2025 Brita® and PUR® Performance Data Sheets.
Designed to fit where you live
A filtered water pitcher only sorks if you actually use it — so we built one that fits your refrigerator, your routine, and your kitchen.
- Slim, space-saving profile fits standard fridge door shelves
- Drop-and-twist filter install — no tools, no threading
- Easy-slide lid for quick, one-hand filling
- Ergonomic handle and pour spout for control when it’s full
- Available in multiple sizes:pitchers and dispensers for 1–2 people up to larger households
Water filter pitcher FAQs
Culligan with ZeroWater Technology is certified to reduce 99.7% of Total PFAS (forever chemicals), including PFOA, PFOS, PFHxS, PFNA, PFHpA, PFBS, and PFDA. This certification is issued by IAPMO against NSF/ANSI 53 standards.
On certified contaminant reduction, yes — significantly. Brita Standard is certified for 5 contaminants. Culligan with ZeroWater Technology is certified for 26, including Total PFAS, lead, pharmaceuticals, and pesticides that Brita's standard filter doesn't cover.
Each filter is certified up to 20 gallons. The integrated TDS meter tells you exactly when it's time to replace — when the reading reaches 6 or above, the filter is spent. Lifespan varies based on your tap water's TDS level.
Yes. Culligan with ZeroWater Technology is certified to reduce 98.9% of lead, tested at both pH 6.5 and pH 8.5 per NSF/ANSI 53.
TDS stands for Total Dissolved Solids — a measure of all organic and inorganic materials dissolved in your water, including metals, minerals, salts, and ions. Culligan with ZeroWater Technology is guaranteed to reduce 99.9% of TDS, verified by the built-in TDS meter.
ZeroWater Technology filters water through five stages: a mesh screen captures sediment, a foam distributor removes suspended solids, activated carbon reduces organic contaminants, ion-exchange resin captures dissolved metals and nonmetals, and a final mesh screen catches ultra-fine particles. Most pitcher filters only use stages 3 and 5.
90-day satisfaction guarantee
We back every pitcher with a 90-day peace-of-mind guarantee. Try it. Test the water with the included TDS meter. If you’re not satisfied with what you see, we’ll make it right.
¹ Environmental Working Group. PFAS Contamination in the U.S.: https://www.ewg.org/interactive-maps/pfas_contamination/
² U.S. Environmental Protection Agency. Lead Service Line Estimates (2023): https://www.epa.gov/ground-water-and-drinking-water/lead-service-line-replacement
³ U.S. Geological Survey. Pharmaceuticals in Drinking Water Studies: https://www.usgs.gov/
⁴ U.S. Geological Survey. Pesticides in Groundwater (NAWQA Program): https://www.usgs.gov/mission-areas/water-resources/science/pesticides
⁵ Centers for Disease Control and Prevention. Water Disinfection and Treatment: https://www.cdc.gov/healthywater/drinking/public/water_disinfection.html