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2025 Time Best Invention
It's the same concept as sunscreen. A barrier filters out what you don't want, while letting through what you need. And you’ll always know when it’s time to change the filter.
Don't just take our word for it
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Powerful filtration
Guaranteed to remove 99.9% of total dissolved solids for the purest-taste in every sip
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Backed by experts
IAPMO certified to reduce 98% of lead, 99% of total PFAS and over a dozen more harmful contaminants
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Improved performance
Advanced ZeroWater Technology filtration, now certified to reduce total PFAS, pharmaceuticals and pesticides with a 33% longer filter life
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Built for peace of mind
Removable TDS meter gives instant proof virtually all dissolved solids are filtered from your water
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Elevated design
Ergonomically designed pitchers and dispensers for seamless, premium experience
Leave your basic Brita in 2025
| Contaminants |
|
|
|
|---|---|---|---|
| Chlorine | 98% | 95% | 97% |
| Lead | 98% | ||
| Total PFAS | 99% | ||
| Chromium 6 | 99% | ||
| Mercury | 94% | 82% | 88% |
| Cadmium | 96% | 91% | 86% |
| Copper | 99% | 73% | 85% |
| Zinc | 99% | 64% | 63% |
| Fluoride | 99% | ||
| Bisphenol A (BPA) | 99% | ||
| Nonylphenol | 99% | ||
| Metolachlor | 96% | ||
| Linuron | 99% | 94% | |
| DEET | 97% | ||
| Carbamazepine | 96% | ||
| Meprobamate | 96% | ||
| Atenolol | 99% | ||
| Trimethoprim | 99% | 94% | |
| Ibuprofen | 97% | ||
| Naproxen | 99% | ||
| Estrone | 98% | ||
| Phenytoin | 99% |
**Brita standard filter OB03. Brita is a trademark of Brita LP. PUR standard filter PPF900ZTM. PUR is a trademark of PUR BRANDS LLC. As of 3/1/2025 Brita® and PUR® Performance Data Sheets.
Shop superior filtration
Advanced 5 stage filtration
Each layer working together to remove dozens of harmful contaminants.
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Mesh filter screen
Acts as a high-tech strainer to filter fine sediment
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Foam distributor
Filters suspended solids and evenly distributes water
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Granulated activated carbon
Filters organic contaminants and prevents bacteria from forming
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Ion-exchange resin
Absorbs inorganic components, metals, and nonmetals
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Ultra-fine mesh screen
Filters ultra-fine sediment, leaving you with the purest-tasting water.
